Welcome Sony Mobile Communications: Sony Ericsson Is No More
Will tears be shed? I’m not so sure, but Sony have completed their purchase of the Ericsson half of their partnership – in a whopping £871m deal – meaning that the name Sony Ericsson is no more. Instead, Sony Mobile Communications is born.
“Sony Corporation today announced that the transaction to acquire Telefonaktiebolaget LM Ericsson’s 50 per cent stake in Sony Ericsson Mobile Communications AB has been completed” read a company statement.
“This marks the completion of the transaction jointly announced by Sony and Ericsson on October 27, 2011, and makes Sony Ericsson a wholly-owned subsidiary of Sony.”
Therefore, SMC has been created, a new banner for Sony products to collect under – albeit only in heading terms, the new moniker won’t appear on products (we are 99.9% certain). Like the Sony Xperia Ion, simply ‘Sony’ will suffice.
The company have also stated that the new division is set to see further integration in “the mobile phone business as a vital element of its electronics business, with the aim of accelerating convergence between Sony’s lineup of network enabled consumer electronics products, including smart phones, tablets, TVs and PCs.”
Could make for a very interesting future, and some very interesting inter-connected Sony technology in future.