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March 26, 2013 by Dan Grose
Nokia has started a campaign to bring Instagram to Windows Phone 8, encouraging photography enthusiasts to join the cause via a new smartphone app.
With the filter-laden craze currently absent from the Windows Phone 8 roster, the Finnish firm has launched #2InstaWithLove, a place for Nokia Lumia users to send their snaps in an effort to prove their craving for Instagram to its developers.
The app is available free of charge on the Windows Phone Store, and applies filters to submitted snaps in an Instagram-y fashion. Users are then encouraged to share these on Twitter complete with the #2InstaWithLove accompaniment.
According to tech site WPCentral, Nokia has explained the radical measures it was taking to get the sought after app on its devices to its users. “Many of you have asked when Instagram will be coming to Windows Phone, and the #2InstaWithLove app was created as a way for you to have your voice heard…
“It’s all about showing Instagram just how passionate the Windows Phone community is – so be creative, have fun and be sure to share your favourite photos with us using a social network of your choice.”
Rumours of a deal with the app have floated around in recent weeks, but it remains to be seen whether the creative and drastic tactics Nokia has employed will pay off. Although a bold and clever call to action, it only goes to highlight the continuing frailties of the Windows Phone Store and its content.
Instagram’s popularity has skyrocketed over the past few years thanks to a successful port to Android following its iOS beginnings, and a financially handsome purchase by Facebook. Its monthly user figures now number over 100 million, with an estimated 40 millions photos uploaded every day.
With stats like that it’s no wonder Nokia is pulling out all the stops to get the app on its handsets, yet its continuing absence is should be a concern for more than just the Finns. The “Windows Phone Store has no apps” path has been worn time and again, but the situation at hand is yet another example, and it’s one that needs to be resolved quickly.
Indeed the promise of premium content has been met only intermittently since Windows Phone 8’s October 2012 launch, with WhatsApp, Netflix and most recently Spotify being some of the few celebrated titles to make an appearance.
This is a problem also felt by BlackBerry. Having promised a large portion of the earth to its users ahead of the BlackBerry 10 launch, key titles continue to be absent from its app catalogue. Despite both companies promising to rectify the situation, the longer it continues the more irreparable the damage to their reputations will be.
Credit must go to Nokia for taking action, and its users will only hope that their campaign will prove to be successful, but more than ever questions must be asked as to when Microsoft will deliver on its long overdue promise when it comes to apps.
Granted, it may not be the top priority with plenty of other things in the pipeline, but perhaps a more detailed approach could steer it right in this instance.
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