You are in:
Mobile Phones, News
August 2, 2012 by Dan Nixon
ZTE is now the world’s fifth biggest manufacturer of smartphones in the world.
According to global research company IDC, the Chinese mobile manufacturer has knocked RIM out of the top five by shipping 8 million smartphones in Q2 of 2012.
That’s a massive 300% increase compared to sales in the same quarter of 2011, making ZTE the world’s second fastest growing manufacturer of smartphones behind Apple. Good effort.
The research also shows that ZTE is actually fourth in the running when it comes to overall mobile phone shipments, after it shifted 15 million units last year.
The Chinese manufacturer now has a market share of 5.2%, putting it 1.4% behind Nokia who are number three, and only 0.5% behind number four, HTC.
However, there’s still more to do in camp ZTE as far as IDC is concerned. The research report stated: “Despite impressive gains last quarter, brand equity may prove to be an issue for ZTE in future. Strong brand recognition is a necessity if high-growth smartphone sales abroad are a priority for the company.”
ZTE sells most of its handsets in the UK, China, France, and the USA, so it may have to work on improving brand awareness if it wants to stay in the top five.
Only time will tell whether it can keep its place in the smartphone manufacturer hall of fame, stay tuned for more ZTE-related news.
Android Ice Cream Sandwich
Android Jelly Bean
HTC One X
Samsung Galaxy Note
Samsung Galaxy S4
Samsung Galaxy S III
Tips 'n' Tricks
Windows Phone 7
Windows Phone 8
WP Cumulus Flash tag cloud by Roy Tanck requires Flash Player 9 or better.
Sign up to the Phones4u newsletter
Latest noise from around the industry
New blowers given the once over
Educating the masses with tech-tinged guff
Get the most from your mobile
We're here to help. If you need phone, network or service advice, head to our support area.
Visa Electron cards are only accepted for
Pay as you go or Sim Free purchases.
© copyright 1996–2013, Phones4u.
We use tiny files called "cookies" to store information and provide services to you. Some cookies are compulsory and by using this website you consent to their use. We also use optional cookies and they enable things such as sharing what you like with your friends on social media.
Most of our customers enable cookies because it allows us to provide the best possible customer experience to you. If you don't make a selection, we will assume you want to enable optional cookies.