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August 28, 2013 by Dan Grose
BlackBerry could be about to launch its BlackBerry Messenger service as a PC application, according to a recent report.
The Wall Street Journal suggests the firm, which is reportedly considering all options amid rumours of a sale, will make BBM a separate company and push it towards desktop computers, although a company spokesperson would neither confirm or deny the rumours.
Any such move would make the service more widely available and more profitable for the company, a huge benefit in uncertain times despite the loss of originality it would pose for its range of smartphones.
BBM is already set to arrive on Android and iOS in the coming months, putting it in contention with other popular free messaging services like WhatsApp and Apple’s iMessage.
Jewel in the crown
Despite once being the jewel in BlackBerry’s crown and available exclusively to BlackBerry OS handsets, this has become a necessary step to ensure the firm’s future. The spread of such competitive messaging apps has lessened its impact in recent years, but the port to other platforms could boost its popularity.
Should it also arrive on PC, BlackBerry will no doubt look to Skype’s example for cross-platform success. The free call program is available on both PC and mobile and has successfully refined its service for both platforms.
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