BlackBerry Messenger Could Launch On PC
Service set to land on Android and iOS soon
The Wall Street Journal suggests the firm, which is reportedly considering all options amid rumours of a sale, will make BBM a separate company and push it towards desktop computers, although a company spokesperson would neither confirm or deny the rumours.
Any such move would make the service more widely available and more profitable for the company, a huge benefit in uncertain times despite the loss of originality it would pose for its range of smartphones.
Jewel in the crown
Despite once being the jewel in BlackBerry’s crown and available exclusively to BlackBerry OS handsets, this has become a necessary step to ensure the firm’s future. The spread of such competitive messaging apps has lessened its impact in recent years, but the port to other platforms could boost its popularity.
Should it also arrive on PC, BlackBerry will no doubt look to Skype’s example for cross-platform success. The free call program is available on both PC and mobile and has successfully refined its service for both platforms.