BlackBerry 9720 Brings Back BlackBerry 7 OS

BlackBerry 9720

Device to target existing audience with familiar look

BlackBerry has announced the BlackBerry 9720, a classic-looking handset running an older version of the firm’s software.

The device is the first BlackBerry 7 effort since the launch of the BlackBerry 10 platform, and will feature a fairly modest set of specs including:

  • 2.8-inch display
  • 5-megapixel camera
  • 512MB internal storage
  • QWERTY keyboard

A dedicated BBM key will also be present with BBM voice on offer under the hood. In terms of its operating system the handset will run an updated versions of BlackBerry 7.1, which includes tweaks the user interface. Aesthetically it takes cues from the classic Curve range. Rounded edges and separated buttons draw comparisons to the 9320, the last BlackBerry 7 device to hit the shelves.

Despite being something of surprise release, BlackBerry had previously indicated the move to have been planned. The manufacturer confirmed the handset last month and stated a BB7 venture had “always been intended”.

Smart move?

Recent news has suggested an uncertain future for the company amid rumours of a sale, and the firm has confirmed it is looking at all possibilities after a lengthily period of instability. It remains to be seen whether the 9720 will help change this.

The handset is likely to prove attractive to existing customers, the younger and business-orientated groups historically being BlackBerry’s biggest fans. Pricing has yet to be announced, but it will arrive in Europe over the next few weeks.